Marketing is one of the most important aspects of any company, regardless of whether we are trying
to sell a product, or a service. With the introduction of Internet, the name of the game has changed
tremendously with the added “digital” right before marketing.
It used to be the case that most commercials were displayed either on TV, on billboards, in
newspaper or just plain and simple street ads. Nowadays, every aspect of the world is exposed to
the world of advertisement.
In order to adapt to digital marketing, you need quality software, which is the exact reason we came
up with the following list.
If you are experiencing troubles with managing and tracking emails, this piece of software will do
you a world of good, and make it easier for you to close even more deals.
This data-tracking platform keeps email opens in check and provides in-email analytics, in addition to
the data on user engagement. It can be easily synced with CRMs, such as Microsoft, Dynamics,
Salesforce and Oracle.
Founded back in 2007 by David Cummings and Adam Blitzer, this tool has undergone a great deal of
success in 2012. This B2B Marketing Automation Suite is a user-friendly tool that will help you
maximize efficiency and increase revenue, in general.
In order to help marketing and sales teams work in tune to create and acquire sales leads, shorten
the cycles of sales and demonstrate the accountability of their marketing, Pardot uses CRM
integration, lead nurturing and scoring, email marketing, as well as ROI reporting.
If you’re a small business owner, looking for a tool to get organized, grow sales, while saving time,
Infusionsoft is a great piece of marketing software. Regardless of whether you need a sales or a
marketing strategy, Infusionsoft is great at both creating and executing both types.
If you’re looking to close sales faster, capture new leads and escape from the clutches of those
tedious repetitive tasks, such as follow-ups, contact management and billing and payment, this
might just be a fantastic app for your troubles. This experienced company has been around since
2001 and was created by two brothers, Scott and Eric Martineau And and Clate Mask in Mesa, in
If you want to transform your business from outbound (email spam, trade shows, TV advertisements
and cold calls) to inbound lead generation, i.e. to be found by potential customers in a more natural
course of shopping and learning, HubSpot is definitely a thing for you.
This software tool has been up and running since 2006 and was founded by Dharmesh Shah and
Brian Halligan at the world-renowned MIT and was launched in late 2007. At first it was suggested to
me by the Online Marketing Gurus SEO experts, so If you’re looking for a quality tool for content
marketing, look no further!
If you’re a sales professional, who’s looking to drive your revenue and improve accountability, when
it comes to marketing, this cloud-based piece of marketing software will help you build and retain
quality customer relationships, regardless of whether you’re a multinational conglomerate, or a
small business owner.
Marketo was founded in 2006, having acquired “Crowd Factory” back in 2012 which social-
medialized it and went public in 2013.
Yet another integrated marketing automation platform, based on the popular cloud, Act-On allows
the marketers to tie outbound, inbound and lead nurturing programs in one pool, in the goal of
maximizing their return on their investments in marketing.
Act-On was founded in 2008 and used to sell its software through Cisco in the very beginning, which
allowed them as much as $2 million’s worth of funding. Best suited for small and medium
businesses, this platform has an additional sum of $74 million to vouch for their credibility.
This piece of software uses aligning marketing and sales in order to drive more revenue for B2B
companies. It is a leading provider of marketing automation software and, it’s dedicated towards
enabling companies to come up with a large revenue funnel for marketing and sales, by means of
customized digital conversions.
These are said to be able to be transitioned between departments seamlessly and you can expect
the marketing, as well as the sales teams to take part in measuring the mentioned digital
conversations, in the goal of coming up more lead-to- revenue results, by means of being able to
communicate with proper leads at the exact right time, conveying a perfectly fitting message.
These pieces of software are perfect for any digital marketer. Quite reputable and with years’ worth
of success behind them, these technological wonders greatly surpass the modern world of phone
apps, thus vouching for their functionality.
As a digital marketer, you can no longer rely on simply earning experience, based on what you
gather via your business transactions – in order to learn how to swim in this digital sea that is the
modern world, you’ll have to accept that technology does not wait for anyone.